AOL Already Spending ~$45 Million Per Year On New Patch Employees

There could, someday, be a business in local blogs, but Tim is nuts to suggest Patch will be a “major” part of AOL’s turnaround (as he recently suggested on CNBC.)

Patch revenues are tiny and so is its traffic. As a network, it has hundreds of thousands of uniques.

Carlson is underestimating the market. By having a consolidated brand identity in so many local markets, Patch will be in a good position to capitalize on its networked nature for monetization efforts and editorial campaigns.

Posted Sep. 3 2010, 2:10 am