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Day: May 29, 2018

External Link
via www.lenfestinstitute.org

How local publisher WhereByUs is building an email newsletter referral program

Great growth-oriented strategy for newsletters from WhereByUs, profiled nicely in Joseph Lichterman's Solution Set.

Lenfest Institute and Digital First Media?

What if Alden let another organization manage its newspaper assets as a blind trust? It would lose a great deal of flexibility in using DFM assets to leverage other companies it owns, but it would be able to wash its hands of the growing public relations crisis. Furthermore, it would give space for the strategic direction of DFM to be explored and pursued without the added baggage of hedge fund cross-percolation.

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