I guess it was overdue to read Peter Drucker. Written in the 80’s, he deftly laid out a theory of self-disruption as a function of management – namely, the work of innovation. And it is work. Most organizations lose their innovative spirit after founders move along. But as a company, this fantastic modern vehicle, we can systematically pursue the work of finding new ways to serve our most passionate clients. Always be asking – what will the customer really buy?