Advertising’s Century of Flat-Line Growth
The next time you see a story discussing the future of ad spending, remember that its growth will just match the growth of the U.S. economy growth. The pie is not growing, as in the financial industry. The easiest way to make more money is to steal larger slices of the pie.
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The team at Vox Media deserves all the snaps for its work on Chorus, the once-mythical “unicorn” content management system that does just about everything a digital publisher could want.
In a thread begun October 2016, Washington Post technology director Aram Zucker-Scharff tweeted about the shady advertising practices of EverQuote, a Boston-based startup. Since then these ads have become prolific on the web (and nearly as prolific are Aram’s tweets documenting the malfeasance).
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