Request a free site audit

Interested in offering ad free site memberships?

Life news: I got a dog

Categories

BuzzFeed engineering on company’s programmatic ads

Appreciate the team at BuzzFeed sharing details on the rollout of programmatic ads. Some nuggets:

  • DFP and Facebook being used for programmatic targeting currently (no mention of DMP in this article). They do have a cohort that’s still excluded from ads to compare UX metrics.
  • Ad units collapse if there isn’t a fill on the impression, a bit different than the remnant or backfill strategy usually seen.
  • No header bidding at present although it’s on the roadmap to increase fill rate.
  • See BuzzFeed’s “Display Card” custom native ad unit available on their PMP (demo creative is naturally a shoutout to BuzzFeed’s Philly patron, Comcast NBCU).

Your ad blocker is on.

Read ad free.

Sign up for our e-mail newsletter:
OR
Support quality journalism:
Purchase a Subscription!

Publishing, privilege, and noblesse oblige

H.L. Mencken’s “Life of Kings” quote does the industry a disservice and in this column I argue that publishers should use an older framework, noblesse oblige, to better understand their social obligation.

Chris Gethard & Mal Blum – Crying At The Wawa (Official Video)

Old but new to me.

Send this to a friend