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BuzzFeed engineering on company’s programmatic ads

Appreciate the team at BuzzFeed sharing details on the rollout of programmatic ads. Some nuggets:

  • DFP and Facebook being used for programmatic targeting currently (no mention of DMP in this article). They do have a cohort that’s still excluded from ads to compare UX metrics.
  • Ad units collapse if there isn’t a fill on the impression, a bit different than the remnant or backfill strategy usually seen.
  • No header bidding at present although it’s on the roadmap to increase fill rate.
  • See BuzzFeed’s “Display Card” custom native ad unit available on their PMP (demo creative is naturally a shoutout to BuzzFeed’s Philly patron, Comcast NBCU).
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Essays

Capturing Shawmont Station before its $1,000,000 preservation begins – the oldest extant passenger rail station in America

Originally a 18′ by 36′ stone house (Wissahickon Schist), the structure wouldn’t have stood out from the other country homes in this part of Philadelphia, at the tip of the Manayunk Reach, situated at the end of today’s Manayunk Canal Towpath.

Testing WordPress Gutenberg on a high volume news site

Water, sand, and societal change

How Warren Buffett thinks about Berkshire’s newspaper holdings

At Berkshire Hathaway’s annual shareholder meeting, the Oracle of Omaha Warren Buffett shared a dismal outlook on print media.

EverQuote and patent medicine

In a thread begun October 2016, Washington Post technology director Aram Zucker-Scharff tweeted about the shady advertising practices of EverQuote, a Boston-based startup. Since then these ads have become prolific on the web (and nearly as prolific are Aram’s tweets documenting the malfeasance).

The other Hershey (and its railroad)

Cuban town Camilo Cienfuegos might be one of the least expected places to find remnants of America’s great 20th-century industrial expansion – that is, until you hear its pre-revolutionary name: Hershey.

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