Fascinating to hear the inside story of the most important ad tech company of the 2000's. The DoubleClick brand was killed this year when Google collapsed a number of products into the Google Ads moniker.
Millie was key in the development of BuzzFeed's prodigal news app, and has gone onto lead global growth for the Times. Read the piece, and pay special attention to her thoughts on benchmarks and translation.
Compiled by Rich Ziade, who had previously founded Arc90, this guide to digital transformation is a great peek at the Postlight process, and some of the common pitfalls when your enterprise decides to it's time for real change.