Interesting update on the Times analytics strategy, which has been majorly consolidated (no longer print vs. digital) and moved to a new data store structure. NYT friends, I would love to see some screenshots of STELA!
Fascinating to hear the inside story of the most important ad tech company of the 2000's. The DoubleClick brand was killed this year when Google collapsed a number of products into the Google Ads moniker.
Millie was key in the development of BuzzFeed's prodigal news app, and has gone onto lead global growth for the Times. Read the piece, and pay special attention to her thoughts on benchmarks and translation.