Multi-tenant rather than building as extension off the brand www sites... interesting idea.
Conde tech blog on internal AMP service
Yepppppp. We can start now with undergrad programs. Specialized advanced program would be cool, too.
Monday Note: Let’s welcome experts to our journalism schools
Posts I'm currently brewing...
The rock at Jones Point Lighthouse
Nostalgia or history
Nextdoor, Slack, Facebook Groups, Newspapers, and the Geo-Interest Graph
Projects -> Products -> Platforms
The baked goods theory of local news
Media exec to Digiday: ‘Data arbitrage is as big a problem as media arbitrage’
Appreciate the team at BuzzFeed sharing details on the rollout of programmatic ads. Some nuggets:
DFP and Facebook being used for programmatic targeting currently (no mention of DMP in this article). They do have a cohort that's still excluded from ads to compare UX metrics.
Ad units collapse if there isn't a fill on the impression, a bit different than the remnant or backfill strategy usually seen.
No header bidding at present although it's on the roadmap to increase fill rate.
See BuzzFeed's "Display Card" custom native ad unit available on their PMP (demo creative is naturally a shoutout to BuzzFeed's Philly patron, Comcast NBCU).
BuzzFeed engineering on company's programmatic ads
Header bidding, 2017. Server to server header bidding, 2018.
Server to server header bidding
Pittsburgh, York/Lancaster/Harrisburg, Philadelphia, and Baltimore are included. NYT has
Rise of the Rest seed fund cities
'Why ethical data will save online media' - presentation from GDPR Summit
Just stupefying how counterfeit inventory became a real issue for digital media, but it's encouraging to hear that Ads.txt is helping with this problem.
WSJ: Google says CPM's are rebounding thanks to Ads.txt
The past, present, and future of making the Editor work for editors
Here's my presentation from this year's WordCamp Baltimore.
RebelMouse’s Paul Berry on Facebook feed changes and other topics
Last week Paul Berry, CEO/Founder of RebelMouse, took to Facebook Live with some insights about digital media, and specifically Facebook. Most interesting to me were Berry's statements about the Facebook algorithm changes.