Starting July 16, the cost of using Google Maps at scale will increase substantially, so perhaps it’s no coincidence that Apple quietly introduced MapKit JS amidst last week’s Worldwide Developers Conference. It’s very possible that I’m missing a key assumption or two in this modeling, but if the pricing differences are even close to the scenario presented above, we are witnessing a tectonic shift in maps as service.
In a thread begun October 2016, Washington Post technology director Aram Zucker-Scharff tweeted about the shady advertising practices of EverQuote, a Boston-based startup. Since then these ads have become prolific on the web (and nearly as prolific are Aram’s tweets documenting the malfeasance).
What if Alden let another organization manage its newspaper assets as a blind trust? It would lose a great deal of flexibility in using DFM assets to leverage other companies it owns, but it would be able to wash its hands of the growing public relations crisis. Furthermore, it would give space for the strategic direction of DFM to be explored and pursued without the added baggage of hedge fund cross-percolation.
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